VR For Vaccine Education

REM5 STUDIOS, a health production company backed by the Bill & Melinda Gates Foundation, is using immersive virtual reality experiences to bring the global effort to vaccinate children to life. The VR journey puts users in the boots of vaccine-delivery workers as they navigate sweltering conditions, flooded terrain and vast distances to keep fragile vaccine supplies cold and reach remote communities. With trust in vaccines slipping in many parts of the world, this VR experience bridges the emotional and informational gap between policymakers and the realities of vaccine work on the ground. Research has shown that users are more likely to support vaccination efforts after using the VR tool. The program is being utilized around the world— from the jungles of the Democratic Republic of the Congo to classrooms in America— and is a powerful, cutting-edge method to build empathy and educate the public on the importance of vaccines. 

Image via REM5 STUDIOS

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