The EU introduced new regulations surrounding product longevity in an effort to curb fast fashion. The European Commission’s initiative requires all clothing, furniture, and smartphones sold in Europe to be demonstrably longer lasting and easier to repair. Manufacturers will be responsible for designing better products, and consumers will be responsible for properly repairing and recycling products in lieu of purchasing new ones. Companies will use digital product passports to prove product longevity to customers. The EU hopes that the plan will promote the integration of a circular economy and lessen the fashion industry’s impact on the environment.
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